For twenty years, New Era has been committed to providing our customers with innovative solutions for fluid dispensing. With our flagship Syringe Pump, we changed the industry by bringing an affordable, yet highly accurate and versatile instrument to the marketplace.
Our founder, Barry Cowen, has an extensive history in the industry and recognized early on that the wants and needs of clients were often cast aside in favor of profitability. So when he founded New Era, it was for the sole purpose of bringing a new and innovative approach – a NEW ERA - for customer service in this industry.
CUSTOM OUT OF THE BOX™
At New Era, we approach every task from the perspective of providing innovative, affordable and creative solutions for our exacting customers. When a client comes to us with a challenge, we don’t force a solution on them. Instead we listen, observe, and think about their challenge with our EYES WIDE OPEN. Open to creativity, open to possibility, and open to a solution that might have escaped others. We think, how can we innovate not only to solve this challenge, but we also think “Who else is facing this type of challenge?” and “How can we create a configuration that will serve our clients better in the future?” That’s how we approach every client’s need from a CUSTOM OUT OF THE BOX™ perspective.
We build relationships with our customers, valuing their vision and remaining with them every step of the way. In these long lasting relationships with our customers – in some cases since our inception twenty years ago, we treat new customers as old friends – welcoming them into our culture of innovation and team spirit. Our lifetime support and 24/7 accessibility makes us a favorite amongst customers who want a partner, not a vendor. We evolve alongside our customers, providing products that will last and that can adapt. We often configure our instruments with an eye towards a future need or different application. This may not make us wealthy, but it brings value to our customers, and we value that above all.
OUR NEW LOOK:
New Era has made great strides and continues to grow at a solid pace, ever innovating and that’s why we have changed our name (slightly) – our new look is a stronger expression of our firm’s identity as we officially introduce our new brand promise: To be a revolutionary, game changing instrument manufacturer – providing top quality instruments for the research, academic, veterinary and manufacturing communities – at a fraction of the cost.
Along with our new brand ID we have launched this new corporate website, which puts focus on our company, our instruments and our users and which offers distributors and end users a variety of useful resources.
You can still visit SYRINGEPUMP.com for direct sales, and in the coming months look for a newly imagined SYRINGEPUMP.com which will offer direct sales through a more robust eCommerce platform. Exciting things are in the works here!